Work experience

Digital Marketing Manager, Skiin Anti-aging Lounge

2013 - Present

• Write copy for ads, brochures, TV spots, radio, social media platforms, digital marketing channels and other forms of advertising

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain company's social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on these insights

• Brainstorm new and creative growth strategies

• Create editorial calendars and syndication schedules

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Set up and optimize company pages within each platform to increase the visibility of company’s social content

 

Marketing Manager, Exhale Face & Body Sanctuary

2014 - 2015

• Write copy for ads, brochures, social media platforms, digital marketing channels and other forms of advertising

• Conceive, develop and produce effective advertising campaigns

• Manage implementation of dynamic, strategic marketing plans and innovative communications strategies

• Plans, develops, produces, and distributes promotional literature including booklets, brochures, postal mailers, and print ads and electronic-based external communication through social media, blogs, and newsletters

• Creates and coordinates marketing service projects including trade shows, photography, and graphics with management and vendors

• Manage production of online marketing assets, including e-blasts, monthly e-newsletters, promotional e-mails, and other collateral to help reach target audiences and advocates

• Engage the local and global community across Facebook via targeted social media posts that use the following best practices: relevant #hashtags, @mentions, and effective linking